Video: Why do we go to NAMM? Featuring Producer & Artist – Jae Deal

•February 5, 2018 • Leave a Comment

Let’s face it, it’s very hard to “make it” in the music industry as an artist, producer or engineer. You can be a badass singer, guitar player or “insert musicianship here”, but if you don’t know anything about marketing yourself, using social media or already have a high-ranking friend or relative that was/is already famous or in the music biz, it’s going to be really tough to get recognized for your talent in the way that would be satisfying to you, whatever your goals may be.

What is NAMM? NAMM is a music industry trade show hosted twice a year, drawing tens of 1000’s of musicians, producers, engineers, companies who exhibit, buyers and retailers for musical instruments. NAMM stands for the National Association of Music Merchants, established in 1901, and is the not-for-profit association that strengthens the $17 billion global music, sound and event technology products industry.

Still lost? Think of all the things you might see at Guitar Center or on, and then put all of those companies and their staff in one place…major guitar and bass companies, like “Fender”, “D’Angelico”, “Martin”, “Taylor”, “Ampeg”, and then think of the rest of the band instruments – keyboards, drums, DJ equipment – “Korg”, “Roland”, “Roli”, “Pioneer”, “Gemini” and then throw in the music tech giants that make recording these instruments possible, like Shure and Blue (microphones), “IK Multimedia” (virtual instruments, iOS apps and portable recording accessories), Avid (Pro Tools recording software), Ableton (recording software), Solid State Logic (mixing consoles), and all of the backline, front of house equipment and legendary studio effects processors and preamps from companies like “Eventide” and “Presonus” (who also have mixers, speaker stacks, rack effects units, you name it). Basically, NAMM is one huge dog and pony show for the exhibitors/vendors to show off their new gear to the retailers/resellers for sales of new products, and the largest toy store any musician has ever seen where they can’t actually buy anything, just test it out and make relationships for future work to ensue. But the one thing you can’t sell and you might have missed from this whole paragraph was the word “relationships”. You can’t buy or sell those, and they are the most valuable thing you can gain from going to NAMM.

So, why do we go to NAMM as artists/producers/engineers/publicists? To build relationships, period. You know the old saying, “It’s not about what you know, it’s who you know?” Well, if you’re not making actual friends at NAMM and keeping them and working to keep them, you know – the kind of people who hold the same core values you do – integrity, business ethics, trust, compassion and just doing it for the love of the jam… you’re missing out on opportunities for A LOT of free artist promotions, gigs, gear, collaborations, endorsements, international publicity and more. And I’m not just talking about other musicians, these are the manufacturers’ artist relations reps, marketing directors, and sometimes owners of the companies who are the MVPs of your team.

After a few years of NAMM, you learn who the real players are, and who’s walking the walk. These are the guys doing the presentation demos on the exhibitors’ stages, getting in front of the cameras when asked to speak and play guitar/bass/keyboards/sing in front of USA Today, and then they go from zero to hero in Los Angeles because their first gig was on national TV from an exhibitor’s publicity gig. After a while, you also learn something very important, that you end up having a team of people looking out for your best interests. If you’re really talented, cool and keep a humble approach, and ALWAYS deliver on time, you could have a squad of 100+ people – a mix of manufacturer reps, other musicians, charity organizations and editorial who’ve “got your back” whenever you need something. And you will ALWAYS need something.

Jae Deal has been to NAMM as a working musician and producer for many years, here’s his take on what these NAMM relationships mean to him, and what NAMM really is for people like us – those looking to make a career out of music forever. (FYI- he had 9 badges for NAMM, starting with Fender as “Artist” and ending with‘s press badge as “On-Air Personality” – I’ll give you one guess which badge he wore for the entire show – insert “stoked emoji here”).

Here is Jae Deal’s video on Why do we go to NAMM? Relationships. Watch and Learn.

Jae Deal is an award-winning American composer and producer, who has worked with the likes of Janet Jackson, Snoop Dogg, Elton John, Queen Latifah and many, many more. Jae Deal has appeared as a public speaker for TEDx, and most of all, is an amazing friend, talented musician, and compassionate collaborator and confidant. For more information on Jae Deal, please visit his website.



Apple Music – the streaming service that REALLY brings new music – check out these new artists: Nothing But Thieves, Aquilo and Chet Faker/ Marcus Marr

•January 15, 2018 • Leave a Comment

Streaming music services are all over the place, each with subscription models that cost money if you don’t want to listen to ads. I personally am a fan of three different ones, but all for different reasons. But, I will explain why Apple Music is my favorite out of all of them.

#1 If you have iTunes, Apple already knows what you like to listen to. If you look in your iTunes library, you’ll see a playlist that has the “Top 25 Most Played”… and if you want to make a radio station out of any one of those songs, all you have to do is “make one” and you’ll hear similar music that totally gets the genre, time period and will also introduce you to new artists who sound the same.

#2 The Apple Music radio stations clearly spent time finding quality music directors that bring new music to the listeners. For example, if you listen to “Chill” or “Alternative Rock”, I can guarantee you will hear music that you’ve never heard before. And if you keep listening, yes, sometimes you will hear the same music once in a while, but it’s not in the overbearing manner that Sirius XM or the actual FM radio provides (playing popular songs every hour, on the hour, until you want to turn the radio completely off and switch to your own devices before your head explodes). You also have the ability to “Love” or “Dislike” music when it comes on, making the stations you listen to even more effective and playing more songs like it.

#3 DJ Much? Creating playlists has never been easier. I hear so many new songs, if I like something, I’ll immediately add it to a playlist or create a new one based on the genre. Or just add it my library so it will replay at will. Everything from Apple’s products automatically synch up…so these playlists are automatically added to my iPhone, iPad and MacBook Pro. I don’t know about you, but I really f***ing love that.

#4 NO ADS pricing model: for $9.99 US per month, you can’t beat Apple Music. I mean, you can try, but so far, it’s been instrumental in finding new artists and great music. Just listening to it inspired me to make new music, and also keeps me on the pulse of what new artists are making now. You will not be disappointed.


Drumroll please…New artists that I heard exclusively on Apple Music stations FIRST:

Nothing But Thieves, click here to view them on Apple Music / iTunes preview

Nothing But Thieves – Lover, Please Stay Video



Aquilo, click here to view them on Apple Music / iTunes preview

Aquilo – Human – Video (these guys are so new, they don’t even have an official video for this song) 



Chet Faker and Marcus Marr – The Killing Jar, click here to view on Apple Music / iTunes preview

Chet Faker and Marcus Marr – The Killing Jar video 


Green Day’s Jason Freese: “I love iLoud Micro Monitors!”

•January 12, 2018 • Leave a Comment

Green Day’s Jason Freese on stage with iLoud Micro Monitor
IK’s compact speaker monitors travel with Green Day’s keyboard player
16 October 2017Screen Shot 2018-01-10 at 1.52.31 PM

“I LOVE THEM!! Completely taken away with the clarity, volume and bass response of such small speakers!”

“The iLoud Micro Monitors serve so many different functions for my daily life. I use them in my studio for small monitor references as well as in my hotel rooms on the road to write, record, mix or practice with. It is so nice to finally have a small pair of monitors that I can have with me by my side at all times which I can rely on!”

Click here to receive up to 25% off from Amazon on iLoud Micro Monitor

Jason Freese is an American musician, songwriter, record producer, and recording engineer. As a professional studio musician, he has performed on over 50 albums by more than 35 different artists, including multiple albums by Green Day, Goo Goo Dolls, Jewel, NOFX, Dr. Dre and Avenged Sevenfold.

Jason has performed as a touring member of Green Day on their American Idiot World Tour, their 21st Century Breakdown World Tour, their 99 Revolutions Tour and their Revolution Radio Tour, and appeared on their live albums Bullet in a Bible and Awesome as F**k. His performing credits include keyboards and saxophone.

iLoud Micro Monitor is two extremely portable, high-performance bi-amped speakers that delivers a combined 50W RMS of power for solid bass, plenty of headroom and a stunningly defined stereo image. Learn more about iLoud Micro Monitor, the mobile and reliable studio monitor reference system from IK Multimedia.

Click here to receive up to 25% off from Amazon on iLoud Micro Monitor

Syntronik is “a massive lifesaver” for The Killers’ – “Wonderful Wonderful”

•January 11, 2018 • Leave a Comment

Starr Ackerman’s Interview with Matt Breunig, The Killers’ playback/monitor/keyboards tech/engineer
21 August 2017
Screen Shot 2018-01-10 at 12.59.31 PM

Wonderful Wonderful” is The Killers‘ 5th studio album, to be released in September 2017. BBC News’ Mark Savage called it,”The Killers’ most vital album since Sam’s Town in 2006.” Matt Breunig has worked with The Killers since 2008, performing as Playback/Monitor engineer, Keyboard Tech, and recording/tracking engineer. Here are some quotes from the IK interview with Matt Breunig about using IK’s new Syntronik for the upcoming Killers‘ tour to promote “Wonderful Wonderful” and on using AmpliTube in the studio to track The Killers‘ frontman – Brandon Flowers:

“Due to the extensive amount of random keyboard tracks recorded with so many different synths, especially vintage ones, when I saw the email announcing Syntronik I was very excited that it would save me tons of work tracking down those synths to be sampled and loaded into a soft-synth to be played by Mainstage live.”

“I have been using it to finish up the keyboard sounds to play the new Killers’ album, ‘Wonderful Wonderful’, live for the last few weeks. I have had no issues with Syntronik using it to find and recreate the sounds that were used on the record.  I think the tonal characteristics of each synth could hardly be any closer.  It has honestly been a massive life saver for me.”

“While some of the synths in Syntronik have already been modeled by other companies, when I saw the few that haven’t been and knew I would need those…I had hoped that once it was released I would like them, and you guys did a great job! In fact, I’m sampling a V-80 sound right now for some tracks…it took me about five minutes to find something close already in the presets in Syntronik.”

“With the exception of Pro-V and Galaxy, there are at least 5 different sounds from Syntronik’s OXa and V-80 per song because of all of the layering. We used an OB-6 on almost every song and I will definitely be using the OXa to get those sounds instead of sampling the original keyboard.”

“Here is a list of the some of the models from Syntronik that I used to replace sounds from the original keyboards for the live tour and the songs from “Wonderful Wonderful” they are used on:

OXaLife To Come, Some Kind of Love

V-80Some Kind of Love (almost all the prominent key parts)

GalaxyLife To Come

Pro-VTyson vs Douglas

“I have been a fan of IK software pretty much since the beginning and have enjoyed watching you progress over the years. I was turned onto IK when the music director for a recording session came in with his Miroslav Philharmonik software and was very impressed by the string sounds.  I feel like you do a better job at capturing the non-linear harmonic distortion and characteristics of most equipment better than a lot of other manufacturers.  I loved AmpliTube 3 and am especially happy with AmpliTube 4.”

“The Killers love to track very fast and they have had amp simulators in their studio for years. Recently, I finally installed AmpliTube Max on their studio computer so they can finally have some real flexibility, and so when I have to work with them in the studio – I don’t feel like I have my hands tied when Brandon is looking for specific guitar tones.”

Learn more about IK Multimedia’s Syntronik

Click here to receive up to 25% off from Amazon on iLoud Micro Monitor

Video: Jae Deal & DJ Aktive use IK’s gear for Janet Jackson’s 2017 Tour

•January 10, 2018 • Leave a Comment

Programming and producing using Syntronik, iLoud Micro Monitor & more
11 September 2017

Watch this video interview to learn how production & tour programming pros, Jae Deal and DJ Aktive, are using IK’s Syntronik, Miroslav Philharmonik 2, iLoud Micro Monitor and other IK products to program Janet Jackson’s 2017 “State of the World” tour.

Here are the simple reasons why artists Jae Deal and DJ Aktive are using Syntronik and iLoud Micro Monitor to provide the best representation of sound for Janet Jackson’s 2017 “State of the World Tour.”:

Syntronik is a cutting-edge virtual synthesizer instrument with some of the most advanced sampling techniques combined with a new hybrid sample and modeling synthesis engine. Syntronik includes 17 amazing instruments, available as a collection or separately, with over 2,000 preset sounds covering a wide selection from 38 of the most iconic to ultra-rare and painstakingly multi-sampled vintage synthesizers.

The iLoud Micro Monitor speaker monitor system is two extremely portable, high-performance bi-amped speakers that delivers a combined 50W RMS of power for solid bass, plenty of headroom and a stunningly defined stereo image. Whether you’re recording, editing, mixing or mastering audio, editing video, sound designing or gaming, iLoud Micro Monitor ensures your production will translate well to the huge variety of consumer devices. With iLoud Micro Monitor, you will hear the truth in your music no matter whether you’re mixing in your bedroom, mastering in a small studio or just listening to your favorite tunes at home.

Click here to receive up to 25% off from Amazon on iLoud Micro Monitor

Jae Deal is an American composer, arranger, music producer and orchestrator in various genres including pop, gospel, and hip hop. He is also a session keyboardist, programmer, and bassist in Los Angeles, California. Jae Deal has worked behind the scenes and on stage with several premiere artists including Janet Jackson, Lady Gaga, Snoop Dogg, Diddy, Mary Mary, Karen Clark Sheard, Ne-Yo, Faith Evans, Tye Tribbett, T-Pain, Jessica Simpson and Wynton Marsalis, Elton John, Jill Scott and songwriter, Diane Warren.

DJ Aktive: With today’s DJs achieving fame and celebrity status like the artists whose albums they spin, no one is at a higher level than Philly’s own DJ Aktive. Spinning professionally for the past 18 years, DJ Aktive has made serious moves in his career that have taken him literally around the world with some of hip-hop and R&B’s biggest names, including Janet Jackson, Kanye West, Miley Cyrus, Nas, Common, Jennifer Hudson, Estelle, John Legend, Marsha Ambrosius, The Roots, LL Cool J, Tyga and Queen Latifah, to name a few.

How do I connect my iPhone 7 to my guitar, bass, microphone or MIDI controller to record with GarageBand?

•March 28, 2017 • Leave a Comment

By now, if you didn’t know you could record and perform music with your iPhone, it’s ok, welcome to the 2010’s. The first audio interface for an iPhone was called the “iRig” in 2010, and it connected directly to the audio jack of your iPhone, creating both and input and an output for you to still be able plug in your guitar and listen with headphones, or go live out to a P.A. or a mixer. In 2016, the iPhone 7 and 7 Plus appeared without the audio jack, and most people “thought” that was going to be a problem for people using the iRig line of products as audio interfaces, but actually, IK Multimedia’s interfaces coincidentally “solved” the “no headphone output” issue on Apple’s new iPhone 7 series, with their lightning-connected inputs that also provided a headphone output for monitoring. PROBLEM SOLVED before it even started. Plus, all of the previous iRig audio jack-connected products still worked on iPhone 7 series, with the adapter that was provided in every iPhone 7 and 7 Plus box.


Oh yeah, you’re first question was, “How do I connect my guitar or instrument to my iPhone 7 and record with GarageBand or another app, like AmpliTube, SampleTank or VocaLive?” Answer: IK Multimedia’s iRig audio interfaces. Here is a short list that will help you get started…

Low budget? We’ve all been down that road. Let’s start with  “single parent’, “school kid” or “starving musician” and work our way all the way up to “Portable Packin’ Fabulous Musician” with a full studio rig that has amazing sounds and rockin’ interfaces in his/her pocket or backpack.

And please do not forget that these starving guitarist/bassist/acoustic/keyboard playing singer/songwriter/student/children musicians still somehow can afford the iPhone 7/7 Plus and it’s mobile data plan? (OK, seems legit):

“Keepin it Real”: Making music for under $100

-The original iRig adapter is still for sale, it just more options now and is called the iRig 2: $39.99, check here to find a lower price on Amazon.

GarageBand (DAW) app: $4.99 or FREE sometimes from the App Store

AmpliTube FREE or AmpliTube Full ($19.99) on the App Store, guitar & bass software

irig_acoustic_stage_front-Play Acoustic guitar/bass/ukulele? iRig Acoustic Stage ($99) and AmpliTube Acoustic from App Store (on sale in the App Store right now for $9.99)

iRig Acoustic Stage is a patented, revolutionary digital microphone system that makes your guitar sound exactly as if it was captured with a classic recording studio setup, giving you full rich studio-quality sound on the stage.


Click here to save up to 25% off on iRig Acoustic Stage from Amazon

Vocals??? Yep, there would never be any love songs or sobbing, sloppy, heartfelt tears to love songs without vocals, right?

The Freshman singer/broadcaster/karaoke master/ceremonious master of future crybabies:

You can get a kickass condenser-electret microphone for under $60, called the iRig Mic, that will connect directly to your iPhone 7/7 Plus using the adapter kit for audio-jack enabled devices (and give you a headphone output! Yay!) Or just need karaoke in the dorm to attract more of the opposite sex? Opt for the iRig Voice microphone $39, and make sure you get a cute color for the girls to sing into, like Pink, or Baby Blue.

The Sophomore who goes digital on the input:

You finally got some more dough to spend on a microphone for the sorority/fraternity’s stage with your iPhone 7? The iRig Mic HD 2 rolls in at right around $99 (street value) from any Guitar Center or Sam Ash music store. Also new from IK Multimedia, the iRig Pro I/O.

Click here to save up to 25% off for iRig Pro I/O on Amazon

Click here to save up to 25% off for iRig Mic HD 2 on Amazon

The Graduate with digital inputs galore:

Need Studio vocals? The iRig Mic Studio is a large-diaphragm condenser-electret mic that will work with the iPhone 7 series, and also a lot of other gear! ($199.99 from, or your favorite retailer). When paired with IK’s Mic Room application from the App Store for just $7.99, you can turn your iRig Mic HD or iRig Mic Studio into an even BETTER sounding mic with the help of the software – there are 20 different studio mic models to choose from. Oh yeah, and of course, they all work with GarageBand!!!

Last but not least, you have MIDI controllers to connect, right? You have a couple options here:

Option 1: The Smart Way and Save Money at the same time – iRig Pro DUO ($199.99). Not only does the iRig Pro DUO provide a MIDI interface so you can connect and play your MIDI Controller, it gives you two channels to connect instruments & XLR microphones, while still providing a headphone output. You can digitally connect using the Lightning adapter, and it doesn’t draw any power from the phone or tablet, because it has batteries inside the unit. Boom.

Option 2: The Other Other Way – Get a dedicated MIDI Controller that connects to the iPhone 7/7Plus, like the iRig Keys ($99), iRig Keys PRO w/ Lightning ($149) or iRig Keys MINI ($79). All work with IK’s apps, like iGrand Piano, SampleTank, iLectric Piano, and of course, GarageBand!

Option 3: You go Mack-Daddy on it (drops mic) and opt for the one-stop-studio shop for everything iPhone/iPad/Mac recording-related, called the iRig Pro DUO Studio Suite Deluxe Bundle, which contains everything you would ever need to record guitar/bass/drums/vocals/keyboards and more, with tons of software included for just $399.99.

iRig Pro DUO Studio Suite Deluxe Bundle includes most of the aforementioned IK Multimedia products and more: iRig Pro DUO, iRig Keys Pro, iRig Mic Studio XLR, PLUS iRig Headphones, AmpliTube 4 for Mac/PC, T-RackS Deluxe for Mac/PC, Mic Room for Mac/PC, SampleTank 3 SE for Mac/PC and Miroslav Philharmonik 2 CE for Mac/PC (And guess what? All of this hardware works with GarageBand on iOS/Mac/PC!!!)

Please click here to visit the IK Multimedia website to learn more about the iRig Pro DUO Studio Suite Deluxe Bundle to record your next album on GarageBand.

iLoud Micro Monitor, “Fantastic” pro-audio, portable speaker monitors – quotes from Eddie Kramer, Dave Pensado and Craig Anderton!

•March 27, 2017 • Leave a Comment

When you first look at IK Multimedia’s iLoud Micro Monitors, you might think that they’re too small to deliver big sound, or deliver clean sound without distortion in the low to mid-range due to their size. So, we gave them to the most trusted and famous ears in pro-audio history and editorial to test them out for “ACTUAL” feed back, and…”This is the one time where a product defies the laws of physics.” ~ Craig Anderton of on iLoud Micro Monitor. Click here for the full review.

IK Multimedia iLoud Micro Monitor

Here are some more quotes and photos from Eddie Kramer and Dave Pensado, who had excellent things to say about these micro-looking, Bluetooth, 50 Watt, computer speaker monitors that fit into a backpack and prove: “Size doesn’t matter!”

Eddie Kramer after listening to IK’s new desktop, portable studio monitors, iLoud Micro Monitor:

“We plugged them in, listened to the sound of the iLoud Micro Monitors and we were all very impressed with them (it was myself and three other engineers, it was quite a team in there). The bottom-end was fairly representative of the loudspeakers in the control room. I haven’t heard small, loudspeakers sound quite that good in a long time.”

Screen Shot 2017-03-27 at 4.10.18 PM

“They are up on the console, we will definitely be using them. Fantastic! We have a constant stream of major clients flowing through the three rooms and I do believe you will be getting some excellent reviews.”

“One of the other engineers came into the room and immediately wanted his own pair.”

About Eddie Kramer from his website,

Any producer is only as good as the sounds and sights he helps create. By this standard, Eddie Kramer must be regarded as a rock icon. For over five decades Kramer has painted the rock landscape with his aural and visual brush working with some of music history’s biggest names; The Rolling Stones, Eric Clapton, David Bowie, Bad Company, The Beatles, just to name a few. Still, Kramer is best known for three long-term associations: Jimi Hendrix, Led Zeppelin and Kiss. He not only produced and engineered music for these legendary artists but he also has set standards for rock production today, making Eddie Kramer a true innovator. For more information about his legendary music production and engineering, please visit:

Dave Pensado, Grammy® winning engineer and host of “Pensado’s Place”

Here are quotes from Dave Pensado, Grammy winning, famous engineer/mixer and host of “Pensado’s Place” on iLoud Micro Monitor:

“Audio engineers always love a great small speaker for the unique information and characteristics that inform the ear.  I just got my IK Multimedia iLoud Micro Monitors.  Blew me away!  They are destined to be an instant classic!”

Learn more about Dave Pensado and Pensado’s Place, click here to visit his website. Stay tuned to IK Multimedia and Pensado’s Place for more information and events concerning iLoud Micro Monitors.


For more information about IK Multimedia’s iLoud Micro Monitors, please visit the IK product page and website, here, for more editorial reviews and quotes from engineers and artists.

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